Demo Day Visual Identity
Demo Day is an important recurring event marking the end of the startup acceleration season at NUMA. It's attended by investors, press and entrepreneurs. A logo and a poster were designed for the promotion of the event.
The logo evokes running lanes, crossing pathways and a finish line, which references reaching the end of NUMA Sprint.
To illustrate the festive side of the event, I came up with the theme of ripples in the sky. This complete the general aesthetics of the poster and plays on the idea of making a dent in the universe.