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2016,  Paris

  • Branding
  • Logo
  • Symbol

Setkeeper Visual Identity

  • Branding
  • Logo
  • Symbol

Identity for a film production management app

Geometry

Simplicity was paramount in exploring the aesthetics of this symbol. Visual clues reference the clapperboard and a diaphragma.

Setkeeper Logo - Geometry

iOS icon

Because it is used as an iOS icon, a reduced aesthetic reinforces the recognizability of the icon.

Setkeeper Logo - Implementation in iOS app

Guidelines

As the logo is used outside the iOS app, I provided clearance guidelines. This assures a correct implementation, as it avoids interfere with other elements.

Setkeeper Logo - Guidelines for in-app and web use